![]() ![]() You can tap the "Clear History" button to clear your browsing history and disconnect your Facebook account from selected apps and websites or all of them in the future. ![]() Once open, you will see the apps and websites that are tracking your activity and sending reports to Facebook for ad targeting. To use this tool, go to your Facebook account's settings and click on Off-Facebook Activity. Now, with the help of the new tool, you will be able to see a summary of the data other apps and websites have sent Facebook through its business tools as well as disconnect this information or all future off-Facebook activity altogether from your account. That's because most publishers take Facebook's help, using tools like Facebook Pixel or Facebook Login, to identify their website visitors and then use the Facebook advertising platform to show targeted advertisements to them. It's probably happened to you-when you scroll through your Facebook feed, the social media site displays advertisements from some specific brands whose websites you have recently visited. "We expect this could have some impact on our business, but we believe giving people control over their data is more important."įor those unaware, Facebook collects its users information in two ways-first, through the information you fill into its site and apps, and second, by tracking your browsing history via Login with Facebook, Like button, Facebook comments, and invisible code called Facebook Pixel embedded on other sites-to know which websites you visit when you're not on Facebook. "Off-Facebook Activity lets you see a summary of the apps and websites that send us information about your activity, and clear this information from your account if you want to," Facebook says in a post published today. Now in its new effort, Facebook has launched a new privacy feature that allows its users to control data that the social media platform receives from other apps and websites about their online activity.ĭubbed " Off-Facebook Activity," the feature was initially announced by Facebook CEO Mark Zuckerberg last year as "Clear History," allowing users to clear the data that third-party websites and apps share with Facebook. However, please note that this might take 48 hours before it is completely turned off. Also note that turning off the feature might prevent you from logging in to other apps and websites with Facebook.Well, here we have great news for Facebook users, which is otherwise terrible for marketers and publishers whose businesses rely on Facebook advertisement for re-targeted conversations.įollowing the Cambridge Analytica scandal, Facebook has taken several privacy measures in the past one year with an aim to give its users more control over their data and transparency about how the social media giant and other apps on its platform use that data. This will ensure that Facebook no longer tracks your offline activities. Click on 'Manage future activities' again. Click on 'Clear History' which will disconnect off-Facebook activity history from your account. You will see the websites you recently visited come up. Under that section, click on 'Off-Facebook Activity'. Scroll up to 'Your Facebook Information'. If you are one of those people who doesn't want to have Facebook spying on your activities, then take the following steps: READ: WhatsApp stresses privacy as users flock to rivals However, not everyone is comfortable with having their activities tracked by Facebook. The popular social media platform is able to track your activities on the internet whether you are on or offline Facebook.Īccording to Facebook, this is to give you a more personalised experience where you get ads based on the sites that you frequently visit. Facebook users, beware! Your privacy on Facebook might be compromised. ![]()
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